Zapf Creation - Setting free a childrens imagination.

Product press releases

30 Jan 2009

Zapf Creation AG: New .com Website is launched!

A New Internet Presence for BABY born® and Co.

As the leading brand manufacturer of play and functional dolls, Zapf Creation is internationally success-fully positioned. The basis for all doll and play concepts is the highest demand for quality and safety paired with trends that are minutely monitored by the product developers and implemented in execution. But the products are not only designed to be appealing, but moreover made primarily to encourage a child's motor skills and social abilities. The most popular brands are BABY born® with an extensive range of realistic and imaginative themes and Baby Annabell® as the classical functional doll for mother-child-role-play - whether alone or together with siblings and friends. In order that consumers, distributors, shareholders and others may thoroughly inform themselves about the brands and the company first-hand, Zapf Creation has been represented with its own internet presence in the world wide web for years.

A new face is born ...
As of today, the English website has received a new facelift for the first time. It has been created with great clarity and invites users to look around with its more sophisticated contemporary corporate design. The emotionally appealing choice of colours extends from classical pink which girls love to a friendly green and thereby ties together the variety of brands gathered under the umbrella of Zapf Creation. Furthermore, visitors will find profound information about new products, the brands and the company on the new platform as well as a range of answers to frequently asked questions. Those still seeking a suitable present for Christmas or a birthday for their child will not only find information on individual products but also on where to purchase them in their vicinity. Beyond this, the site means to address children who have the opportunity to playfully discover the doll workshop in Roedental in more detail. Promotions, colouring templates and exciting stories which parents can read to their children are meant to be a first step. Further novelties are being planned.

A special guide for parents has been implemented that includes seasonal tips and suggestions for crafting with children or fun games for tiresome car trips to avoid boredom and to ensure a relaxed arrival for everyone.

The new website is intended to appeal to all users who should then readily contact the respective employees of Zapf Creation AG in case of further questions or suggestions.

Press contact
Petra Koehler
Brand & PR Manager
Tel.: +49 6151 36096-13
E-Mail: pkoehler@mgae.com

The Zapf Creation AG is Europe's leading brand manufacturer of play and functional dolls including an extensive world of accessories that addresses the core target group of girls aged three to eight years. The company's most popular brands are BABY born®, the best-selling functional doll in Germany that, from 1991 on, was sold more than 13 million times worldwide, as well as Baby Annabell® and CHOU CHOU and My Model make-up and hairdressing heads. All branded play concepts share a high standard in terms of design, quality, safety and play value. Zapf Creation headquartered in Rödental near Coburg, Germany, was founded in 1932 by Max Zapf and went public successfully in April 1999 (ISIN DE0007806002). For more information please visit us under: www.zapf-creation.com.