Zapf Creation - Setting free a childrens imagination.

Product press releases

17 Jul 2008

Zapf Creation: an Evergreen in Every Girl's Playroom

With the branded play concepts by Zapf Creation children experience an unlimited variety of variables. Not only are classical mother-child-role-play and values such as friendship, love, loyalty and responsibility encouraged, social abilities can also be engrossed in a manner most suitable for children; and the development of the individual personality is promoted.

Ship ahoy!
BABY born® feels like a mermaid when it comes to swimming, not only because of her new Beach Collection including a stylish bathing costume in pink and light blue with a matching foulard, but also due to her new swimming ring with a bathing set. Especially enticing is a sailing trip in her boat that not only swims in water but can also be pulled along with a cord on shore.

BABY born® and her little brother learn to ride their bikes.
The new bikes in pink and light blue are not only very stable, they also offer a lot of riding fun as long as the little legs don't get too tired. With training wheels, a horn and a safety clip everything is set for an enjoyable bike ride. For BABY born® and BOY to go biking in style, a Bike Tour Deluxe Set is available separately that consists of a sporty outfit and shoes as well as a small bike seat for a my mini BABY born® and for little brother of course a my mini BABY born® BOY. With all four going for a ride the fun certainly multiplies.

Little horse, gallop and gallop away ...
BABY born® also has a lot of fun at the horse stable, where a new arrival announces itself. Her walking plush horse not only moves like a real horse, but even makes the corresponding trotting-sounds. In order to arrive in time for the horse show with her award-worthy four-legged friend, BABY born® needs an adequate means of transportation. Therefore, a stylish all-terrain vehicle with a spacious horse trailer will be available in autumn.

And the tale continues ...
True to the motto ''A princess once in a lifetime ...'' this wonderful theme will be continued with a new product at Christmas that will surely become an absolute hit. BABY born® and her little brother cannot only play princess and prince, but even live in their very own castle which is furnished with a bed, a table and a tea set. Once again, BABY born® thereby leads the way to a world of fantasy and dreams. Meanwhile, her prince awaits his noble dame in front of the gate with his reindeer featuring a glowing nose.

Everything for the child!
Girls, who are less interested in the abstract play patterns of BABY born® and rather prefer classical mother-child-role-play, will certainly be enchanted by the new magic potty for BABY born® and her little brother. Once the dolls sit on their potty, a happy tune sounds. When the flushing button is activated, a water sound is heard and lights start flashing.

10 Years of Baby Annabell®
Baby Annabell® is also a favourite among girls for mother-child-role-play due to her lifelike functions and she even celebrates an anniversary this year. For ten years now, she has been offering everything that is needed for realistic role-play with her wide range of baby gear, lovingly detailed accessories and clothing. From this point of view, this year's novelties are outstanding. Baby Annabell® is absolutely keen on being pushed around in her spring-suspended doll's pram with its striking retro-look and is visibly enjoying her birthday. Lest only Baby Annabell® has a cause for delight, her little sister, my first Baby Annabell®, also has a new accessory. The 2-in-1 doll's pram with crib is not only serviceable but also beautifully designed. Its special feature: In a twinkling the doll's pram with its adorable lamb-design can be converted into a swinging crib.

The first tooth is breaking through.
CHOU CHOU's first tooth is announcing itself. As CHOU CHOU My First Tooth, the doll teethes just like a real baby. She cries, her cheeks turn red and a real little tooth grows, enabling her to ''chew'' on the teether that is included. Not only mommy's loving attention and care have a soothing effect, but also her baby bottle and the dummy. As soon as CHOU CHOU stops crying and her tummy is stroked, she begins to giggle to let her mommy know that she is feeling fine again now.

Becoming a young talent hairstylist with My Model.
The signature feature of all My Model make-up and hairdressing heads is their natural look, which reminds of young tweens and is therefore ideal for girls to identify themselves with. With their light ''permanent make-up'', they are available in different sizes and guarantee lots of fun for girls aged three to eleven due to a variety of make-up and playing options. All of the cosmetics are dermatologically tested so that children can use these products on themselves without second thoughts. The special make-up is easily removed and leaves no permanent stains on the make-up and hairdressing heads. Furthermore, the artificial hair is easy to wash, comb and style. It does not become matted or knotted nor does it fall out.


Press contact
Petra Koehler
Brand & PR Manager
Tel.: +49 6151 36096-13
E-Mail: pkoehler@mgae.com

The Zapf Creation AG is Europe's leading brand manufacturer of play and functional dolls including an extensive world of accessories that addresses the core target group of girls aged three to eight years. The company's most popular brands are BABY born®, the best-selling functional doll in Germany that, from 1991 on, was sold more than 13 million times worldwide, as well as Baby Annabell® and CHOU CHOU and My Model make-up and hairdressing heads. All branded play concepts share a high standard in terms of design, quality, safety and play value. Zapf Creation headquartered in Rödental near Coburg, Germany, was founded in 1932 by Max Zapf and went public successfully in April 1999 (ISIN DE0007806002). For more information please visit us under: www.zapf-creation.com.