Product press releases
07 Feb 2008
BABY born®: Row, row, row your boat …
The spring and summer collection for BABY born® marks the beginning of the new swimming season. Nevertheless, there is also news from the Riding Stable.
Ship ahoy!
BABY born® feels like a mermaid when it comes to swimming, not only because of her new beach collection, including a chic bathing costume in pink or light blue with a matching foulard, but also due to her new swimming ring with a bathing set. The swimming ring in duck-style not only offers her protection in water, but also looks absolutely stylish together with BABY born®s pink-coloured bathing suit. After she has splashed around to her heart's content, she likes to take a bath in the sun on the corresponding bathmat. Especially enticing is a sailing trip with the new boat that swims in water and can be also pulled along with a cord on shore. In addition, a bugle sound is heard, when the little duck at the stern is squeezed. Whether starboard or port side this little ship offers bright prospects in shallow waters.
Even with my little BABY born®, swimming is very popular this year. Whether in the bathtub or the pool BABY born®s little sister starts to do the crawl with her arms and legs as soon as she touches water. She is therefore somewhat reminiscent of the synchro swimmer Ester Williams.
New summer trends
By comparison, BABY born®'s dancing lesson is a little more subdued and even more elegant. Clad with her new Fashion Dance Classic Set, she is practising for her performance, before going downtown for a shopping spree after her lesson. A real eye catcher is her new Fashion Clothing Luxury Set, a combination of a one-shouldered pink- and white-coloured top with golden print and a jeans skirt, pink and white striped leggings and dainty ballerina-pumps. The golden belt and the trendy headscarf give the outfit that extra something. Naturally, the BABY born® BOY also wants to look his best, when going shopping with his older sister. He, too, has a new outfit made up of khaki-coloured cargo trousers, a casual pullover in blue and peppy sneakers.
If I had a horse ...
One of last years highlights was the BABY born® Horse with realistic galloping sounds. As of spring, there is finally an addition to the family with two foals. As soon as the carrot is held in front of the pink foal's mouth and the apple in front of the white ones, funny chewing and eating sounds resound from these four-legged friends. And as little horses also want to look their best, there are matching foal beauty accessories for these darling plush animals with a jacket, tutu, neckband, crown and an eye-mask for relaxation. But not enough, in the second half of the year there will be another new arrival at the stable for all horse fans. This new horse walks like a real horse and even makes the corresponding trotting-sounds. And in order to arrive in time for the horse show with this award-worthy four-legged friend, BABY born® needs an adequate means of transportation for it. Therefore, a stylish all-terrain vehicle with a spacious horse trailer will be available in fall.
And the fairy tale continues ...
True to the motto "A princess once in a lifetime...", this wonderful theme is being continued this fall with new products that will surely become absolute hits. BABY born® and her little brother cannot only play princess and prince, but even live in their very own castle which is furnished with bed, table, tea set and many royal accessories. Once again, BABY born® leads the way to fantasy and dreams.
Seeking a loving doll mommy!
Girls, who are less interested in more abstract play patterns of and with BABY born® and prefer the classical mother-child-role-play, will certainly be enchanted by the new magic potty for BABY born® and her little brother in the second half of the year. Once the dolls sit on their potty, a happy tune sounds. When the flushing button is activated, a water sound becomes audible and lights start flashing. An absolute must for all mommies, who want to begin potty training with their BABY born® and BOY and thereby show younger siblings how much fun this can be.
Press contact
Petra Koehler
Brand & PR Manager
Tel.: +49 6151 36096-13
E-Mail: pkoehler@mgae.com
The Zapf Creation AG is Europe's leading brand manufacturer of play and functional dolls including accessories. The company's most popular brands are BABY born®, the best-selling nurturing doll in Germany that, from 1991 on, was sold more than 13 million times worldwide, as well as Baby Annabell®, CHOU CHOU and the My Model make-up and hairdressing heads. All branded play concepts share a high standard in terms of design, quality, safety and play value. Zapf Creation headquartered in Roedental, Germany, was founded in 1932 by Max Zapf and went public successfully in April 1999 (ISIN DE0007806002). For more information please visit us under: www.zapf-creation.com.
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